A native New Yorker, Barbara began a rewarding career in marketing and advertising on Madison Avenue in the era of "Mad Men." and has a few of her own stories to tell. Early on, a pioneering opportunity came along in the area of new product development in a stimulating "think tank," trailblazing in the area of consumer research.
Barbara believes strongly that life can take surprising twists and turns - she had always been open to walking down a new path. As a risk taker with an adventuresome spirit, the idea of taking up a cause that inspired her and others seemed like a natural step, despite the fact that she was approaching a time in life when most people are thinking about retirement and slowing down. Barbara saw WBH as an opportunity to use the skills she had honed in her career to help make a difference in the lives of others.
Barbara has always valued her freedom, taking time to travel to remote, far-off places for relaxation and adventure. A relatively late grandmother of three girls, she came to understand why friends talked endlessly about their grandkids. As the head an almost all-volunteer organization of mostly "20-30-somethings," she values the opportunity to mentor and support a great team of water warriors.